Ryan Air uses regional airports which have low bargaining power as they are heavily dependant on one airline. Resource and Competencies of Company In order to obtain competitive advantage over other companies, a company needs to create value in its operations.
It provides four different growth strategies: This reflects a positive social analysis for the Aviation Industry in Asia.
The e-business strategy and web based customers relationship activities of the brand are attracting more business. Also the regulators across the ASEAN have imposed minimum restrictions on migration licenses and other legal formalities. Attaining economies of scale Economies of Scale may be effectively achieved by the organization if it go ahead with resource sharing and bulk purchasing strategies with its sister Airlines Air Asia X.
The adaptation to the latest technology equipments and communication facilities would also benefit the Airline business in terms of improved operational efficiency.
They are hard to imitate due to high capital requirement. Balance scorecard of Air Asia Customer. Balance Scorecard Balance scorecard is the strategic performance evaluation tool that is use to examine the efficacy of the strategies and its measures on the external outcomes.
It means new product targeting new market such as India. This is mainly used to analyse the wider macro environment in which the business operates.
This is the key persistent threat in a low cost Aviation Industry in Asia. Air Asia also engages in several public relation management programs for brand building and customer engagement purposes. The organization Air Asia has less choice with manufacturers and Aircraft suppliers. Organization The work culture of both the organization is competent and integrates efficiency and productivity.
The bargaining power of supplier is high.
Recently Ryan air has been accused for charging passengers for boarding pass. An organization like Air Asia Berhad may identify its inherent capabilities and strengths and try to bank upon them for formulating business strategies. So, RA should consider its other extra-cost factors like customer service, punctuality etc.
RA and its competitors have their internet-based reservation system which helps to increase the number of passengers. The research identifies Product Development and innovation as the key strategic choice for expanding the market pie for Air Asia Berhad.
Value Air Asia has implemented various strategies to ensure that it establishes value within the system. The company has eradicated over the counter booking system and eliminating all the addition services such as booking system, free food and beverage and limited attendant services.
The free trade concept specially in European union, has made possible for Rain Air to earn some revenue from the business community. This exercise is very useful in understanding the competencies possessed by the other relative players of the industry and derive strategic choices in line with the analysis obtained Hanlon, The leading e-commerce travel websites are the major point of sales for the brand Air Asia.
Also one important challenge regarding the social change in the consumers is that the consumers have become increasingly demanding. Concept and Cases, 12th edition Pearson International Edition. Air Asia may implement this strategy by modifying its service offering by adapting the latest technology in its service deliverables to its customers.AirAsia Financial Report BCG Matrix Ansoff Matrix Porter‟s Generic References 8.
and information systems to achieve organizational success‟‟ (Davis.2 6. or the pursuit of rents‟‟ (Bowman et al.
it focuses on strategic and operational elements of internal and external environments and uses the advantages of the 1/5(1).
Strategic Development Study On Corporate History Management Essay. Print Reference this. Air Asia Berhad is Asia’s first low cost carrier has made its name synonymous with low fare air travel in the region. Now a household name throughout Asia, by offering lower fares by eliminating most traditional passenger services in order to make.
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Now I am going to discuss Ryan air’s (RA) current strategic position by analysing its macro (external)and micro (internal) environment. We will write a custom essay sample on Samsung Ansoff Matrix and Generic Strategies. A presentation on Air Asia Strategic Management for Past, Present and Future Case study on Growth, Diversification and Low cost Strtegy BCG Matrix analysis of AirAsia according to the country that their fleets are operating Malaysia Indonesia Brunei Macau and Thailand Singapore.
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